apple’s tow stepping should make you happy

man what a couple of weeks we had in the tech world… since the day the ipad was launched, up until the unveiling of the iphone OS 4G, through the new and impressive CS5 by adobe, the plethora of slate devices about hit the market at low prices, with windows 7 going mobile and android making it to tv sets… man.. what a couple of weeks we had in the tech world. not to mention barcelona’s victory over arsenal with 4 goals by messi… 🙂

did i forget something? let me think for a second… anything else ground breaking that is worth talking (besides the 100 pages one car write about all listed above?)…. mmmm…. ah yes!! iAd. the new ad delivery service by apple.

seems like apple is right there at vertical integration, from processor to content – full control with an iron fist.

apple was able to piss off way to many people and companies in the last couple of weeks. here is a quick list in case you had missed it:

– iphone OS 4G will not allow cross-compiling apps. this is a big middle finger to both adobe and microsoft and a huge disappointment for their massive developer community. every developer and their sister were dreaming of loading up their flash app in cs5, clicking a few buttons and submitting their app to the appStore. apple says no-no-no.

i can’t really blame apple here.. honestly… flash is as closed a system as the iphone. adobe control and monetize that market for years. now that apple is turning a cold shoulder adobe is pissed? flash can kill the appStore, with infinite amount of games and utilities. the number of developers for flash is significantly larger than cocoa touch…

so what should adobe do? simple. push flash on other platform like windows7 and android. maybe think about developing their own device (i am not sure it is a good idea). everyone wants to take a piece of the pie when it comes to the emerging market of app stores. heck, that market is projected to grow exponentially the next 5 years and top 20 billion downloads in 2012.. who does not want a slice of the pie?

apple is being apple. closed system, total control – an iron fist. today i’ve learned apple is using undocumented web app tools in the ipad user guides (http://www.tuaw.com/2010/04/09/adlib-apples-secret-web-app-weapon/). maybe we will hear about those libraries soon. maybe we won’t. apple is definitely holding all the cards.

BTW, apple’s supposed response to the anti-cross-compiling issue is multi taksing (http://www.tuaw.com/2010/04/09/apple-blocking-flash-built-apps-because-of-multitasking/). essentially apple may argue that wrapping non native code will prohibit multi tasking and the like on the 4G version of the OS…

in my mind this is the time for android to shine. google – get your act together and hire some UX experts. the nexus one feels like a geeky toy next to the iphone. did you not learn that the user experience is KEY? seriously… how do u enter a market with a smart phone that does pretty much all the iphone does, at the same price point with an inferior interface? adoption of the device will take longer than expected. change the UI, make it attractive – and u will win in the long run.

the good news is that apple will not take over the world. this is not microsoft nor google. they are here to take a little slice of heaven – an expensive piece of real estate. in the long run HTML5 will win and the web will triumph and bla bla bla…

a good move by apple is iAd. google is reporting a 30% growth in mobile search. no doubt the market is booming and more people have smart phones than laptops. the desktop is seriously sick and will die soon. why does google continue to push text ads in mobile devices? who is interested in contextual ads when reading a feed? no one! with 90 something percent of revenues streams from ads, google had no other choice but to go head to head with apple. those who control the medium – control the market. it is the device you use to access the internet that matters. the screen size, the operating system, the API’s and abilities to uniquely add advertisement.

google is in a tight spot, just like adobe, only google has much more to loose. i mentioned in a previous post that google should manufacture their own hardware – which they are doing now. but the only difference is the price point is the same. what is your competitive edge? only time will tell.

with apple pissing off everyone, we – the consumers, can relax and be happy. this competition will drive prices down, introduce new and exciting applications and innovation, will allow the eco system to grow globally, investors will start taking more risks, and the supply for smart phones and slates will rise while prices drop. a sure winner if you ask me.

as the google moto goes, and now it may be a good time to apply to to apple: apple – don’t be evil!

4 thoughts on “apple’s tow stepping should make you happy”

  1. Interesting take on the current wave of this market…it's all very intriguing and moving fast!! Thanks for the update.

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