Google’s new advent move into the world of streaming music is exciting. Well, not quite yet… but the idea of some innovation around music delivery (and maybe discovery) can POTENTIALLY be exciting.
What are we looking at here? As most things go – we are looking at Apple delivering over 1M songs per day (do the math) directly into iPod/iPhone etc. Apple also just relieves Ping, their brand new, let’s live inside iTunes social networks that spirals around music (great niche if you ask me).
What can google do that’s creative, innovative and will convince people to use their service and BUY music (at some form) from them? First, is a platform that is built for android based phones where you can interact with your media (discover, stream, share and sync). Second is pricing. Beating Apple’s pricing is tricky and I am not convinced it will be done – there is a better battle ground on platforms. over 200K android based phones are being activated every single day – more than enough for Google to capture a nice market share. Couple this with the advent of Google TV where you will be able to stream your music from droid to the TV, snyc em all over the net, and you have a really tight, head-to-head competition between Google and Apple that will benefit us all.
How can Google make this service better? One answer lies across the pond where a company named Spotify is making big moves and capturing the imagination and pockets of the audience. Spotify is a brilliant combination between iTunes and Pandora. With Spotify you can the choose any song you want to play and it will stream right to the Spotify player. Pretty neat right? With Pandora you can create a playlist based on a song, which will, eventually, be played down the play list. Spotify is instant gratification without the need to pay.
It is says that Spotify has been trying to make a move into the US, but had hit some walls, and/or is working diligently to negotiate the terms and fees and bla bla… long-short, no iphone based spotify nor desktop in the US as of yet.
I hope to hear great news from Goolge in regards to this up and coming service. One way to make it kick ass is add a new layer of interactivity. Think of what MTV did back in the 80s when they added the video to the music. Companies like Lucid Technologies, with their product KOI are doing the same thing, allowing musicians to interact with the songs as musicians and not only listeners.