The future of our living room

worlds are shifting. seriously…

all around me i see the matrix moving all around – where ever i look…

examples? aplenty.

digital media consumption: slate devices are here to rule the world. the more i play around with my ipad the more i realize how wonderful a 12h battery can serve humanity on the go. and that is key here – on the go. consider it a platform and not a gadget. mobile devices are here to stay. desktop computers? time to turn them into art. they are out the door in terms of dominating the market. face it – we consume, and we consume a lot. in 2010 who is not HDD? seriously… having all media streamed and centralized in a long hour operating device with a crisp device and intuitive interaction will break all barriers. from kids to astronauts. it is just a matter of time.

learning: kids will benefit much from slate devices (BTW, there are over 8 competitors about to launch their products and compete head to head with apple’s ipad). i see kids carrying a huge school bag on their small backs, all these massive books – i say no more! soon enough all the material will be available as a digital book, that will fit within the pound a a half a salte device weighs. with many hours of operation it is a no brainer for schools. moreover, the content can be layered with videos AND become interactive. how about that for creating interesting course material, tests, quizzes and home work?

the kitchen: yes my friends, the kitchen. one of the most important and fun rooms in any house hold – the room where we feed our body, the room where mostly women spend time (excluding metrosexual guys who care for their bodies like myself) to prepare meals for their families. how come there is no digital help there in 2010? sure, we have DVD players etc, but that is used to consume media. how about enhancing the experience in the kitchen? from social media, videos of recipes, timers, integration and interaction with consumer products, baby monitoring and much more. times are shifting my friends, didn’t i mention that?

the living room: yes – last and definitely not least, the title of this post. the real cash cow of media and hardware companies. the area where we will notice aggressive and fierce competition. let’s start with what we have today: we have a one direction big screen and a cable company that decides what we can watch, when and at what cost. they shove commercial right where we don’t want them and make billions. all of that my friends will rapidly change. to date, youtube video uploaded in 2 months accumulate to more footage ever released by all major networks aggregated within the last 20 years. incredible isn’t it? the future is prime content mixed with user created content that will become more and more high end as we go along. check out gary vaynerchuk and for prime content centered around wine. and more people are doing their own home production while building brand equity.

so we have great content in our finger tips. what will shift is the hardware. more and more TVs will be released in the near future that will run an operating system. like android, windows and mac/iphone OS. what that means is that the TV will become interactive and essentially a new product. TV 2.0. not widgets a la samsung. but a real computer that has a huge and beautiful display, input and outputs that can allow decoding of HD video and audio signal etc. all we got to expect from a TV, but the control moves back to us – the consumer. and this will happen not a moment too soon.

how long will it take apple to create a beautiful 50″ backlit LCD that runs the iphone OS, which allows multi touch and can be turn into a table when u want a flat user interaction? there are a couple of android based TVs coming out very soon from japan. face it. the TV can and should do much more than it is doing today. screw the big networks – power to the people. consume media when u want it and how u want it. let me buy the episodes i like directly to my set top box, sync it with all my devices seamlessly and make sure i can collaborate around it with my close ones.

if so far we had seen a great and exciting new ecosystem rising – the appStores. from apple to android, blackberry and samsung. we will see apps made for the TV as well. and here is where i ask you – what kind of apps can u envision being used in the living room? how will the TV enhance the usage and integration with other devices around our living space? our phones, our slates, and in the future maybe our cloths and appliances.

worlds are shifting my friends – they are shifting…

what does hunting lions and the ipad have in common?

men usually do not carry bags around. they try and utilize any available storage space (jean pockets mainly) to avoid the “trouble” of carrying a bag (common in israel).

the home/car keys goes in the front pocket (bulky), the other front pocket holds the cell phone, wallet goes in the back , or can squeeze in front and, and the list goes on… when visiting a cafe in Tel-Aviv for example, you will notice that the table has everyone’s items on display 🙂 otherwise it will be painful to sit, right?

on a medical note, realize that carrying these items creates tiny imbalances that influence your posture and has microscopic effects on your spine. sound silly and you may dismiss it.. don’t say i did not warn you though…

to my point: there is something inherit about us men, genetic even, that our primal impulse is to refuse the usage of a bag in order carry stuff around.. it makes sense, it saves us lots of trouble and assists in keeping all our belongings safe and available. no… we will not use it. one may say it’s fashion related, that we don’t want to look feminine… or maybe (just maybe) it is the hunter within us that wants to be as light as possible.. you know, so we can responds to imminent attacks from wild animals – our lives are at stake here..

sometimes you will see a couple walking down the street holding hands. so romantic right? if you look closely you will notice that the guy is carrying a bag, which is not his own.. she packed all she will need (wallet, keys, makeup kit, emergency makeup kit, tissue paper, tampons, hand sanitizers and all you one she conceivably thinks may come in handy).. the poor guy looks defeated almost… why? because he planned on carrying pretty much nothing.. and he ends up carrying everything 🙂

guys are hunters, women are gatherers.. they go out to the fields for a while, pick berries and mushrooms, examine colors and compare notes. they need stuff (whatever that is) to get by. us men hunt lions, we need to move fast on our feet, carrying nothing but our weapons.

us guys can “get ready” quickly,  minimize what we carry on us, avoid a bag altogether right? we leave our homes happy. we have it all ON us, without any accessories..  and then the lady comes by, bats her eye lids and asks “can u please carry this for me?”… “sweetheart” he tells her, “i am hunting lions here! i need to be agile and responsive! the last thing i need is to carry a bag! .. what the hell?!”. and of course he carries it (if he is a gentleman) with an inherit feeling of defeat.

sounds familiar? i thought so… 🙂 what does it all have to do with technology (this is a technology blog…) you are probably wondering by now…

here is my question: can the ipad change the game for men?one of the great things about the iphone is that it is quite small for what it can do. it can fit into your jean pocket or clipped to a  belt. the ipad is a versatile device that will require some sort of carrying (not the one portrayed in the image above for sure.. though some men would find it appealing). the right design and concept may start convincing more men that carrying a bag around is cool and masculine. we won’t have to feel like a girl walking around with a bag full of stuff we don’t need.

i personally think there is room for an ipad carrying bag that men would adopt and use. time will tell.